Summary
What does it mean to build a sports agency dedicated exclusively to female athletes in a rapidly expanding industry?This week on Rinkside Rundown, Im joined by Lander Cook, CEO and player agent at Cook Stark Management. Lander opens up about why Cook Stark was built from the ground up to represent womens sports, what sets their holistic approach apart, and how the landscape of player representation is evolving alongside the growth of the game.We dive deep into Cook Starks landmark night at the PWHL Draft, where the agency had 15 players selected, including nine of Landers personal clients. Lander breaks down what agents actually look for when evaluating potential clients, how to navigate the shift from draft night into professional training camps, and what young players need to understand about building a lasting legacy on and off the ice.If youre enjoying these stories, subscribe and share Rinkside Rundown with your fellow hockey fans. New episodes drop every Thursday at 3:00 p.m. ET, bringing you inside the stories and business shaping women's hockey.